Artly Coffee is revolutionizing the $95B coffee industry with robotic baristas that use cutting edge AI and robotics technology to serve authentic, world-class, specialty coffee you have to taste to believe.
Their team of experienced AI + robotics engineers, and world champion chief barista, is obsessed with quality - and they wanted their campaign videos to be no exception.
When we met Artly, they had already served 350,000 cups of coffee at their 9 locations and at pop-ups around the US.
Now, they wanted to go bigger, and their crowdfunding campaign on StartEngine was the next step to unlocking the capital needed to expand their footprint and scale.
The Artly team is composed of former Amazon executives with world-class operational and engineering chops, but they needed our help to tell the Artly story to investors effectively.
We held 3 StoryFinding workshops with Artly’s executive team, including their founding team, their engineering + robotics team, their head of retail operations, and their resident Chief Coffee Expert.
As with all Rally On projects, we then synthesized Artly Coffee’s investment opportunity into a crystal-clear narrative, leaning our understanding of business objectives, our deep equity crowdfunding expertise, and creative best practices.
We wrote the campaign video script following our set of 5 Investment Sweeps:
For this campaign, we also created a set of 3 social media ads and 3 standalone investment explainer videos, designed to provide even more detail about the investment opportunity for interested investors.
Then, we sent a production crew to Artly’s HQ in Seattle, WA, and spent a day capturing footage of Artly’s robotic barista and interviews with the founding team.
The shoot was made possible with the help of Artly’s incredible (and strong!) coffee.
Ultimately, we produced the full campaign video, 3 social media ads, and 3 investment explainer videos.
The campaign crossed the $1M mark in September 2023, and remains active on StartEngine (as of September 2023).