“I send these out several times a week. I tell people, if you take a few minutes to watch this, there’s almost nothing left for me to say. It helps me have a far richer second or third conversation with the prospect.”

Chad McClennan

President & CEO

The Challenge

Koios Medical is changing the world with its groundbreaking Smart Ultrasound technology that uses AI to detect breast and thyroid abnormalities faster and more accurately than ever before. It’s helping doctors and technicians around the world become superhuman, and perform at their very best.

Koios technology is already in use daily at 100+ hospitals and clinics around the globe, and growing fast.

“It feels like we are strapped into this rocketship of growth, and our ability to tell our story right now is everything,” says Chad McClennan, President & CEO.

To support its growth, Koios launched a crowdfunding round on WeFunder in mid-2024. “We’d already raised $8M+ from institutional investors and other sources. But we’d been getting questions from doctors and partners around the world about how and when they might have the opportunity to invest in Koios. Our partners were willing to vote with their checkbooks. Now, we have 270+ investors I can activate at any time - doctors and partners and friends around the world, to be a source of market intelligence and global advocacy.”

They tapped Rally On Media to create the videos for the crowdfunding campaign.

“I loved that Rally On would help tell our story and create a collection of assets we can use and repurpose,” says Chad.

We realized early on that some of those assets should focus on the voices of the people who interact with Koios daily.

What We Did

Over the next few weeks, our StoryFinding and scripting processes helped us crystallize the Koios story for investors, and identify the voices we thought would be most valuable to hear from.

Then, we put together an ambitious shoot day in NYC.

Over the course of 1 day, we shot the campaign video script with Chad at the Koios office, we visited a radiology center in Queens to capture a Koios demo in action, and we shot testimonial videos with several different voices:

  • Dr. Stanley Yang, a thyroid radiologist who used Koios daily
  • Robin Allred, a former breast cancer patient turned Koios employee
  • Beatra X, a patient who spoke to the comfort that came from her hospital using Koios
  • Ajit Jairaj, Koios’ VP of R&D who could speak to the technical side of what makes Koios incredible

“In those few minutes, I can give you a highly concentrated version of what we do and why it matters,” says Chad.

“When Dr. Yang says, ‘the first time you see Koios in action, it’s a powerful moment,’ that kinda says all that other doctors need to hear.”

RESULTS

Koios’ crowdfunding campaign has raised $900,000+ to date on WeFunder, with no signs of stopping.

But the testimonial videos have had impact far beyond the crowdfunding campaign.

“I send these out several times a week. It saves me from having to say, here’s 3-4 PowerPoint presentations to read through,” says Chad. “I tell people, if you take a few minutes to watch this, there’s almost nothing left for me to say. It helps me have a far richer second or third conversation with the prospect.”

“Our sales cycle could be 12-18 months. Anything we can do to shrink the sales cycle is critical. That’s why I want to get this content to as many people as possible.”

Plus, the videos go beyond sales assets. “I go to presentations around the world, anywhere from 100 to 2000 people. Before I go one stage, we show a couple minutes of Dr. Yang or the others speaking. So when I get up, I can more quickly get to, ‘what questions do you have?’”

“We’ve also used these for training and internal videos. That’s been a tremendous efficiency driver,” says Chad.

Koios is strapped into its rocketship of growth and seems unstoppable. By capturing impactful content from within its ecosystem, we hope to have helped add a bit of rocket fuel.

Our Services

🔍 StoryFinding
📝 Scripting
🎥 Production
🎬 Directing
💻 Post-Production

We’re not just video people.
We’re your Secret Weapon.

It starts with your FREE video strategy session with one of our founders, where we’re talk through your brand’s goals and how video can help you achieve them. Let’s create videos that convert and delight, together.

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Hey, looking forward to helping your brand grow!

Alex, Co-Founder @ Rally On Media