Our Process 🎬

Video is the most powerful marketing asset in your arsenal... if you do it right.

Doing it right means getting to the heart of a story and communicating it in an entertaining way that makes your customers feel like insiders, like you know them better than they do.

Script writingconcept updatecommercial story boardpre productionProduction in progresspost production

1. Strategy + Goals 🕹

No project starts until we understand the impact we’re trying to create.

  • Who is the target audience?
  • What are we trying to communicate?
  • What action do we want them to take?
  • How will this video reach them?
  • When will it reach them?
  • Why should they care?

When applicable, we will do 1st person interviews with your target customer, and 3rd person social listening to gather actionable insights to drive our scripts.

2. Concepting 💡

Once we know what we’re trying to do, we’ll go off and begin creating various concepts that can bring the story we’re trying to tell to life. If you’ve got talent on board already, great, we’ll build the concepts around them. We’ve worked with some of the best actors, athletes, and musicians in the world. If not, we’ll get to casting later.

Once we have a few options built out, we’ll present to you and you’ll choose your favorite.

3. Scripting 🗒

With a concept in hand, we’ll script out the spot in a way that is optimized to engage, delight, and convert. From the first frame to the last, we’ll make sure this video is going to keep viewers hooked throughout.

4. Pre-production 🎞

We handle everything to get the shoot ready. This is when we start putting everything together. We’ll plan the shoot day, cast talent, book locations, hire crew, finalize storyboards, and get ready for the shoot!

5. Production 🎥

This is where the rubber hits the road. Shoot days are intense, but they’re what we live for. These are fun, fast paced days where we’re directing, producing, and collaborating with you to bring the spot to life. Our clients love being on our sets. We produce commercials anywhere in the world from the mountaintops of Switzerland to the metaverse of Final Fantasy.

6. Post-production 🖥

This is where it all comes together. Our team of editors will quickly produce quality spots in all the specs, bringing you in to weigh in on the process and make sure we’re creating something the brand is proud of.

If we’ve done our job right, we start back at step 1 with the next job. Need something extra fast? Shoot us a note and we’ll see what we can do.

We’re not just video people.
We’re your Secret Weapon.

It starts with your FREE video strategy session with one of our founders, where we’re talk through your brand’s goals and how video can help you achieve them. Let’s create videos that convert and delight, together.

Let’s Discuss Your Next Video
Speak directly to one of our founders
alex cofounder

Hey, looking forward to helping your brand grow!

Alex, Co-Founder @ Rally On Media