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League of Legends is a gaming brand that had a breakout year in 2021. From the fabled multiplayer game, to the hit Netflix show, Arcane, to a shockingly popular mobile game, League of Legends entered the public consciousness in a way few hardcore video games do. Grubhub partnered with League of Legends and their professional gaming series, LCS, to create a special in game and real life reward for users who order on Grubhub.
Rally On Media worked with 3 of the top Twitch streamers in the game to promote the offer and get fans ordering Grubhub to get the reward - a hextech chest. These spots also feature a cameo by the most famous League of Legends player, Doubelift, who remotely filmed himself and sent us his footage.
