Final Fantasy XIV x Grubhub

Food + Bev
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This ad broke Grubhub's all-time record for HIGHEST ORDER VOLUME PER MINUTE in the moments after it was launched!

In fall 2021, Grubhub wanted to insert itself into the esports community in a big way. They partnered with Final Fantasy IV and became a sponsor of the Game Awards, with an annual viewership 10x the Oscars.

They brought us in to help write a script that would naturally integrate Final Fantasy IV gameplay footage into a Grubhub commercial.

We worked with top IRL gaming talent and engineers from Square Enix's FFIV team to direct a commercial in real life and inside the videogame. By integrating real, unseen gameplay footage, and a new branded pizza emote that characters inside the game could unlock, we created an ad that created instant impact for Grubhub and put the brand squarely into the conversation among the esports community.

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