Grubhub serves restaurants - and the passionate local restauranteurs behind them.
To show this, Grubhub tasked us with interviewing hundreds of local restaurants in 10+ cities, and telling the stories of 60+ incredible chefs and restauranteurs across the country. Through these restaurant stories, we've celebrated these restaurant owners, the passion for their businesses and communities, and of course... their food.
We repackage each restaurant profile into dozens on cutdowns + assets that get deployed across the funnel and used in paid social media ads for customer acquisition + engagement.
These stories are also usually coupled with a Donate the Change campaign encouraging customers to support related non-profits.