When you order delivery food, who’s behind that hand at your door?
Grubhub wanted to recruit + engage delivery drivers, and develop a connection to the brand beyond the transactional communications they typically send out.
We set out to find and share the incredible stories of delivery drivers whose lives + lifestyles have been radically transformed by driving for Grubhub.
To do so, we interviewed 75+ drivers. Then, we traveled the country to showcase 9 inspiring Grubhub drivers, and how driving for Grubhub supports their passions, dreams, and lives beyond the wheel.
These branded documentaries were repackaged into various cutdowns and assets that were deployed across the funnel. Grubhub also built a custom landing page and content library to recruit new drivers and retain existing ones.