Outstanding Foods is a plant-based snack brand making junk food good for you, without sacrificing taste. Most brands say that, Outstanding Foods means it. That’s because their co-founder is the former Head of Product at Beyond Burger, and largely responsible for the invention of that game changing food innovation.
To help launch a rebrand of their flagship products, Outstanding Crunchies and Outstanding Puffs, Outstanding Foods came to rally on. They wanted humorous spots that convey the key benefits of the products - they’re delicious, they’re good for you, and they’re guilt free.
Our approach to the first spot was to go inside the mind of a shopper looking for snacks and fighting herself with each healthy snack she puts in her shopping cart. For the second spot, we brought to life our will power in a character Will Power, who helps us make good decisions, but often gets depleted by the time we’re ready for an afternoon snack.
It starts with your FREE video strategy session with one of our founders, where we’re talk through your brand’s goals and how video can help you achieve them. Let’s create videos that convert and delight, together.
Hey, looking forward to helping your brand grow!