When Grubhub partnered with the Restaurant Strong Fund to support local restaurants, they called Rally On Media to help them figure out how to share their partnership while also making a splash with celebrity talent to capture eyeballs.
They got top talent on board: Actor and Top 10 Podcast Host Dax Shephard, WNBA All Time Great Candace Parker, and Reggaeton Superstar Natti Natashi.
The question was, how does the talent connect to the story? We came up with a concept where each talent would work with the chef of a restaurant that received a grant from the Restaurant Strong Fund to come up with a signature dish that would be available to the restaurant's customers. By having a custom celeb item on the menu’s , we gave the restaurants a huge spotlight and a fun new menu item.
Talent Agency: The Outloud Group