When Grubhub began delivering convenience store items, they turned to us to get the word out.
We created the Item of the Week concept. Over 35 weeks, we featured favorite bodega brands with official brand partners from Coca-Cola, Mondelez International, and Unilever. Products included AHA Sparkling Water, Coke Zero, Dove soaps, Ritz Crackers, Sour Patch Kids, Seventh Generation household supplies, Ben & Jerry’s Ice Cream, and more. The ads were deployed via organic and paid social media.
These ads delivered far beyond benchmarks (which is why we did 'em 35 times!). Items hit their promo code caps almost every week of the campaign, and the campaign created significant amount of new diner signups.