Grubhub: Convenience Launch

Food + Bev
Commercials

What happens when a brand with food in its name starts delivering something more than food? They come to Rally On Media. To launch their new convenience item delivery service, Grubhub wanted to find a way to visually show the feeling of having convenience items at your fingertips.

The goal was to minimize spoken lines and focus on the images on screen. So we reduced the words to one line “Grubhub delivers convenience items,” repeated 3 times to really hammer it home. The visuals did the rest.

Each spot is a little vignette of believable moments where convenience items are needed but missing, the dramatic panic that ensues, and the deep feeling of relief when Grubhub saves the day. Each spot is also targeted at a different key demo Grubhub was going after.

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Alex, Co-Founder @ Rally On Media