In June of 2021, the Supreme Court ruled that college athletes can sell rights to their name, image, and likeness, ushering a new age of entrepreneurship for college athletes. Fiverr recognized an opportunity to become part of the conversation by helping college athletes build their personal brand using the talented freelancers on the Fiverr platform. The concept was to pair star college athletes looking to build their brand with professional NFL players who went to the same university and could offer some pro brand-building advice.
Rally On Media stepped in to help bring this concept to life, directing production crews simultaneously with both the college athletes and pro athlete talent. By stepping into a cultural conversation at just the right time, we helped create content that fans and athletes could get excited about.
Talent Agency: The Outloud Group