In June of 2021, the Supreme Court ruled that college athletes are allowed to sell rights to their name, image, and likeness, ushering a new age of entrepreneurship for college athletes. Fiverr recognized an opportunity to become part of the conversation by helping college athletes build their personal brand using the talented freelancers on their platform. The concept was to pair a college athlete looking to build their brand with a professional NFL player who went to the same university and could offer some pro advice.
Rally On Media stepped in to help bring this concept to life, sending bare bones production crews to film simultaneously with the college and pro athlete talent. There were a lot of curveballs with this one, but we created a ton of high performing, diverse assets for Fiverr and the talent to post to their fans.
Talent Agency: The Outloud Group